Case study: choosing a seaside apartment in Batumi or Kobuleti for holidays and investment
A European investor was looking for a $70–80k seaside apartment for holidays and letting, and bought a 54 m² turnkey premium apartment with the same deposit and interest-free instalments.
- Brief: an apartment within 600 m of the sea for 1–1.5 months of holidays a year and letting the rest of the time.
- We compared resort Gonio and Kobuleti with Batumi's flagship projects.
- Choice: Alliance Renaissance in Kobuleti — seafront, turnkey renovation, spa and a management company.
- 54.45 m² for $168,665, 30% deposit ($50,000), balance on 0% instalments.
- Instalments made a higher-class property possible with the same deposit.
Buying property abroad is always a balance between personal comfort and financial return. A European investor came to us with exactly that task: find a modern seaside property for their own holidays of 1–1.5 months a year, and let it the rest of the time. Here is how we went from the first request to a signed contract.
The client's brief
- Location: Batumi and its suburbs — Gonio, Kobuleti.
- Purpose: combined — personal summer holidays plus rental income, without chasing maximum occupancy.
- Property: resale or a new build in its final stage, with completion within 6 months; no more than 600 metres from the sea.
- Budget: $70,000–80,000, with a deposit from $50,000.
- The twist: the client was also looking at property in Turkey. So we needed not just to offer options but to show the strengths of the Georgian market: transparent transactions, instalment terms and amenities.
Stage 1. Shortlisting and comparing locations
We put together a shortlist of proven premium residential and hotel complexes on the first and second lines from the sea, including in Gonio and on New Boulevard. During consultations and presentations we compared two scenarios:
- Resort areas — Gonio and Kobuleti. Ideal for quiet family holidays, but seasonality is stronger and letting outside summer is harder.
- Flagship projects in Batumi. High liquidity, year-round amenities and steady rental demand.
We describe how the districts differ in "Top 5 Batumi districts".
Stage 2. Choosing the complex
After analysing the market and viewing in person, the client chose Alliance Renaissance, a large premium project by Alliance Group, one of Georgia's leading developers. It stands on the Kobuleti seafront and combines the best of both scenarios: resort calm and amenities that work all year. Why this one:
- Location and view: seafront, with direct access to the sea and parks.
- Turnkey format: apartments can be bought with a designer renovation and furniture, so the investor does not have to fit anything out.
- Amenities: its own spa, pools, restaurants and a professional management company that handles letting. The complex has more than 25 sport and wellness spaces, from indoor surfing to thalassotherapy, so rental demand is not limited to summer.
See the Alliance Renaissance page for details, prices and available units. Our catalogue also features Alliance Group's seafront projects in Batumi itself: Alliance Privilege on Batumi Boulevard and Alliance Centropolis on Rustaveli Avenue.
Stage 3. Terms and closing
During negotiations the client decided to go larger and chose a spacious apartment suited to family holidays.
| Area | 54.45 m² |
| Apartment price | $120,640 |
| Turnkey renovation and fit-out | $48,025 |
| Total price | $168,665 |
| Deposit | 30% — $50,000 |
| Balance | interest-free developer instalments |
The deal was transparent at every step: reservation, signing the sale contract and the first payment. We explain how interest-free instalments work and what to check in the contract in our article on developer instalments.
Key takeaways
- Instalments widen the choice. The deposit stayed within the original plan of $50,000, and the balance is spread interest-free. That let the client buy a noticeably higher-class property than planned.
- Turnkey saves time. For a buyer living in another country, the developer's ready renovation and furniture remove the need for trips and contractors.
- A management company takes care of letting. The owner holidays in the apartment in summer, and the operator handles it the rest of the time. We calculate what such letting really earns in our article on Batumi rental yields.
Planning to buy in Georgia?
Leave a request on the site and we will shortlist properties for your budget, arrange an online viewing or meet you in Batumi. All coastal projects are in our Batumi and Kobuleti new-build catalogue.
This article is for information only and is not legal or financial advice. Rules and figures can change; confirm current terms before any transaction.
